Drive Exponential Online Sales Growth
Enhancing Sales in E-commerce Operations through a Product Data Infrastructure.
I want to increase the number of products and channels to improve sales in e-commerce but lack the resources.
In response to the prevalence of digital sales on platforms such as e-commerce sites and online supermarkets, it is essential to have a product master and product data specifically tailored for digital sales, in addition to your existing product master. In the realm of digital product sales, increasing the number of channels, the variety of handled products, and enhancing product information on each product page are crucial. How can these aspects be expanded?
Automatic generation of product masters for EC in one day, which used to take hundreds of hours.
Previously, each company manually gathered insufficient information to increase the number of handled products. Lazuli PDP automatically processes data such as product descriptions, specifications, and review information into the product master you possess. By using technology to supplement tasks that were traditionally performed by humans, it reduces the human effort involved, making it easier to increase the number of handled products.
Automate format maintenance with AI, enabling instant realization of product listings and channel expansion.
Product pages require essential information for customer purchase decisions, such as product descriptions, specifications, and variations. Utilizing Lazuli PDP enables automatic expansion of necessary information on each product page, keyed by the JAN code. This broadens customer choices, contributes to an increase in average purchase value per customer, and ultimately leads to improved sales.
Lazuli crawls and collects various product information from the web, cleanses it using proprietary technology, and expands data into the company's product master based on JAN codes (or product numbers, model numbers). This eliminates the traditional need for personnel to gather information from the internet, enabling automated data expansion.
In addition to expanding and processing information in your product master, advanced AI technology allows for the generation of data such as variation estimation for different weights and sizes of the same product, as well as product descriptions. This enables the creation of customer-friendly store, contributing to an enhanced customer experience.
To succeed in digital sales and gain market share, the quantity of products, the volume of information, and the number of channels are crucial. Automating channel-specific master maintenance with Lazuli PDP is possible, streamlining the process of expanding sales channels. Managing the main product master on Lazuli PDP makes it easy to increase the number of channels effortlessly.
Achievements & Partnerships
Highly rated across industries
From 200 hours to minutes
or next business day.
Significantly cut POS data prep time, boosting proposal quality and marketing strategies.
Executive Planning Division
Digital Strategy Group Producer
Improved E-commerce Pages Elevated CVR
Systematized previously inferior product master, managing 50K annual items, improving CVR and reducing manpower.
Director of Business Infrastructure
3x Sales, 80% less workload
Resolved product master challenges for EC growth, leading in sales over physical stores.
As digital transformation progresses, it's natural that databases will become integrated. Having a product master and the nitty-gritty techniques for data matching and such are essential no matter how you look at it. I have been acquainted with Mr. Hagiwara since our time at Recruit, and he is a trustworthy person. With a good team also in place, I'm very excited about the future growth of the business.
University of Tokyo, Department of Technology Management Strategy, Professor. among others.
As consumers and corporate operations become digitized, the need to organize product information has become evident for all businesses. Our startup, Treasure Data, provides solutions for organizing customer data. However, as the next step, we believe that Lazuli's product data solutions will enable various Japanese companies to further utilize data in marketing and supply chains. Also, through the growth and failure recipes of B2B SaaS startups cultivated by Yoshikawa & Ota, we look forward to supporting Lazuli's management for a long time.
Strategy & Technology Advisor
Strategy & Technology Advisor
Even as the world becomes more digitized, the infrastructure for product and service information still isn't in place. A vast amount of product information remains unorganized, flowing continuously without synchronizing with the flow of goods. By collecting, organizing, and expanding global product information using AI, and providing it in a user-friendly manner, a Product Data Platform (PDP) can be established where the movement of goods and information align. This platform will become essential for all businesses in the future. Additionally, PDP is indispensable for a company's DX (Digital Transformation) reform.
Oisix ra Daichi COCO
Board member of the Japan Marketing Association, among others.