Enhance Customer Experience
Lazuli PDP enables 1-to-1 marketing
through a deeper customer understanding.
I want to conduct marketing tailored to each customer, but I haven't fully understood their interests and preferences.
The collection and utilization of customer data, including attribute information and behavioral data, have become commonplace. However, with the increasing diversity of content, there is a need to truly understand what customers are genuinely interested in. How can we take a step further to gain insights into customers in this evolving landscape?
Automatically generate feature tags for purchased products and integrate them seamlessly with behavioral data
The products customers purchase often conceal numerous features. Lazuli PDP automatically generates these product features as tags. When combined with consumer behavioral data, this enables a deeper understanding of customer preferences and characteristics."
Generate a recommendation list tailored to customer preferences.
Previously, data engineers organized, analyzed, and created recommendation lists based on consumer behavioral data. With Lazuli PDP, these lists are now generated, leading to reduced workload and improved recommendation accuracy through the utilization of product data.
Data Generation and Processing
Lazuli PDP automatically adds feature tags to the product master you have, revealing previously unseen customer preferences and lifestyles based on the unique features of the products.
By using Lazuli PDP, you can seamlessly integrate product feature tags with CDP and CRM. This integration adds a new perspective to insights that were previously only obtainable from your existing data, resulting in an improvement in the accuracy of recommendation lists.
Achievements & Partnerships
Highly rated across industries
From 200 hours to minutes
or next business day.
Significantly cut POS data prep time, boosting proposal quality and marketing strategies.
Executive Planning Division
Digital Strategy Group Producer
Improved E-commerce Pages Elevated CVR
Systematized previously inferior product master, managing 50K annual items, improving CVR and reducing manpower.
Director of Business Infrastructure
3x Sales, 80% less workload
Resolved product master challenges for EC growth, leading in sales over physical stores.
As digital transformation progresses, it's natural that databases will become integrated. Having a product master and the nitty-gritty techniques for data matching and such are essential no matter how you look at it. I have been acquainted with Mr. Hagiwara since our time at Recruit, and he is a trustworthy person. With a good team also in place, I'm very excited about the future growth of the business.
University of Tokyo, Department of Technology Management Strategy, Professor. among others.
As consumers and corporate operations become digitized, the need to organize product information has become evident for all businesses. Our startup, Treasure Data, provides solutions for organizing customer data. However, as the next step, we believe that Lazuli's product data solutions will enable various Japanese companies to further utilize data in marketing and supply chains. Also, through the growth and failure recipes of B2B SaaS startups cultivated by Yoshikawa & Ota, we look forward to supporting Lazuli's management for a long time.
Strategy & Technology Advisor
Strategy & Technology Advisor
Even as the world becomes more digitized, the infrastructure for product and service information still isn't in place. A vast amount of product information remains unorganized, flowing continuously without synchronizing with the flow of goods. By collecting, organizing, and expanding global product information using AI, and providing it in a user-friendly manner, a Product Data Platform (PDP) can be established where the movement of goods and information align. This platform will become essential for all businesses in the future. Additionally, PDP is indispensable for a company's DX (Digital Transformation) reform.
Oisix ra Daichi COCO
Board member of the Japan Marketing Association, among others.