What is Product Data
Essential Product
Data for
Business
Growth
Unveiling the use of product data as a new driving force for business growth. We explore how information not previously included in traditional product master can contribute to the advancement of business.
What is Product Data
Product data is more than just a tool for transaction and sales management; it is a multi-faceted asset that provides valuable information to customers and supports data-driven decision-making. By comprehensively integrating data points such as category information, feature tags, and reviews, which have traditionally been overlooked, businesses can gain deep insights into customer behavior, enhancing the customer experience and accelerating business growth.
The Dynamism of
Product Data
Product data has different aspects depending on its intended use. It is not static and is also characterized by continuous fluctuations in market needs, changes in consumer behavior, reviews, and updated product specifications.
The Possibilities Unlocked by Product Data
Utilization for Analysis
As digital transformation progresses, the need for data analysis is growing, but many companies face a shortage of necessary data for analysis.
01 Customer Analysis
× Product Data
Having product data enables a deeper understanding of customers' preferences and lifestyles, insights that were previously obscured.
02 Inventory Management
Utilizing product data allows for the addition of category information, facilitating proper inventory management.
03 Market Trend Analysis
Easily supplement the essential information for product master needed in POS analysis.
Providing Information
to Customers
As sales channels diversify, it's necessary to provide consistent product information across all channels to customers. However, traditional master data alone is insufficient for selling products digitally.
