Drive Exponential Online Sales Growth
Enhancing Sales in E-commerce Operations through a Product Data Infrastructure.
Issue
I want to increase the number of products and channels to improve sales in e-commerce but lack the resources.
In response to the prevalence of digital sales on platforms such as e-commerce sites and online supermarkets, it is essential to have a product master and product data specifically tailored for digital sales, in addition to your existing product master. In the realm of digital product sales, increasing the number of channels, the variety of handled products, and enhancing product information on each product page are crucial. How can these aspects be expanded?
Solution
Automatic generation of product masters for EC in one day, which used to take hundreds of hours.
Previously, each company manually gathered insufficient information to increase the number of handled products. Lazuli PDP automatically processes data such as product descriptions, specifications, and review information into the product master you possess. By using technology to supplement tasks that were traditionally performed by humans, it reduces the human effort involved, making it easier to increase the number of handled products.
Automate format maintenance with AI, enabling instant realization of product listings and channel expansion.
Product pages require essential information for customer purchase decisions, such as product descriptions, specifications, and variations. Utilizing Lazuli PDP enables automatic expansion of necessary information on each product page, keyed by the JAN code. This broadens customer choices, contributes to an increase in average purchase value per customer, and ultimately leads to improved sales.
Mechanism
Data Processing
Lazuli crawls and collects various product information from the web, cleanses it using proprietary technology, and expands data into the company's product master based on JAN codes (or product numbers, model numbers). This eliminates the traditional need for personnel to gather information from the internet, enabling automated data expansion.
Data Generation
In addition to expanding and processing information in your product master, advanced AI technology allows for the generation of data such as variation estimation for different weights and sizes of the same product, as well as product descriptions. This enables the creation of customer-friendly store, contributing to an enhanced customer experience.
Data Integration
To succeed in digital sales and gain market share, the quantity of products, the volume of information, and the number of channels are crucial. Automating channel-specific master maintenance with Lazuli PDP is possible, streamlining the process of expanding sales channels. Managing the main product master on Lazuli PDP makes it easy to increase the number of channels effortlessly.
