Enhance Customer Experience
Lazuli PDP enables 1-to-1 marketing
through a deeper customer understanding.
Issue
I want to conduct marketing tailored to each customer, but I haven't fully understood their interests and preferences.
The collection and utilization of customer data, including attribute information and behavioral data, have become commonplace. However, with the increasing diversity of content, there is a need to truly understand what customers are genuinely interested in. How can we take a step further to gain insights into customers in this evolving landscape?
Solution
Automatically generate feature tags for purchased products and integrate them seamlessly with behavioral data
The products customers purchase often conceal numerous features. Lazuli PDP automatically generates these product features as tags. When combined with consumer behavioral data, this enables a deeper understanding of customer preferences and characteristics."
Generate a recommendation list tailored to customer preferences.
Previously, data engineers organized, analyzed, and created recommendation lists based on consumer behavioral data. With Lazuli PDP, these lists are now generated, leading to reduced workload and improved recommendation accuracy through the utilization of product data.
Mechanism
Data Generation and Processing
Lazuli PDP automatically adds feature tags to the product master you have, revealing previously unseen customer preferences and lifestyles based on the unique features of the products.
Data Integration
By using Lazuli PDP, you can seamlessly integrate product feature tags with CDP and CRM. This integration adds a new perspective to insights that were previously only obtainable from your existing data, resulting in an improvement in the accuracy of recommendation lists.
