PDP vs. PIM
What's the Difference
between PDP and
What are PDP(Product Data Platform) and PIM(Product Information Management), which coexist in a symbiotic relationship?
The Role of PDP
PDP (Product Data Platform) is designed to aggregate scattered product data and enhance its usability. It focuses not only on information management but also on data refinement, expansion, and enabling seamless integration.
The Role of PIM
PIM (Product Information Management) specializes in the centralized management of product information, managing product master data as well as promotional materials like taglines, images, and logos for sales promotion.
The Advantages and Challenges
The advantage of PIM lies in its ability to provide a consistent source of information for people with various roles engaged in sales-related activities. This consistency enables the smooth implementation of sales strategies. However, PIM lacks the functionality for generating and processing product data, which is a clear distinction from PDP.
PDP and PIM
PDP has the capability to generate and customize detailed 'product data' including product descriptions, specifications, reviews, feature tags, and categories. In contrast, PIM focuses on aggregating product data and providing consistent information across various sales channels.
3 Reasons to Choose PDP
Centralize Dispersed Data for Easy Access
PDP integrates diverse data under a common key. This simplifies the management of data in various formats, previously siloed across multiple departments, and makes accessing necessary data sources easier.
Automate the Expansion and Maintenance of Extensive Product Data
In a context where information flow between manufacturers, wholesalers, and retailers is not smooth, Lazuli PDP automates data collection and processing tasks that were traditionally done manually, saving a significant amount of labor.
Easily Prepare Data Formats for Diverse Uses
Automated data format conversion for connecting to various tools reduces manual labor, allowing you to spend more time on data utilization.
PDP is the Next Generation of Data Utilization Infrastructure
PDP solves the problems hindering companies from utilizing their data by leveraging product data. In addition to data integration, PDP supports the construction of data infrastructures that can be utilized by processing and connecting data to easily utilize corporate "data" to avoid being left behind by the fast-changing world.