PROBLEM
Challenges Happening Daily on the Front Lines of E-Commerce Business
Though their positions differ—the manager who wants to grow EC sales and the staff member handling product registration on the ground—the challenges they face are connected.
FOR EC SALES MANAGER
To the EC Sales Managers
FOR REGISTRATION OPS
To the Product Master Registration Staff
SOLUTION
Consolidating Scattered Product Data and Delivering It in the Required Format.
From coordinating unstructured data (N to 1) to deploying it to various channels and departments (1 to N) — "making this process overwhelmingly easy end-to-end" is the core value that Lazuli provides.
All Formats
Bring All Scattered Information Together as One.
Collect product information arriving in various formats from suppliers, business partners, and internal systems, and convert it into a structured master database.
Diverse Partners
One Truth, in the Form You Need.
From a structured master database, it automatically optimizes and distributes data to various destinations, including Rakuten formats, in-house EC sites, PIM, and AI agents.
USECASES BY INDUSTRY
Here Is How It Changes in Your Industry.
Introducing the specific challenges occurring on the front lines of manufacturers, retailers, and distributors, and the impact that Lazuli PDP delivers.
Manufacturers
Seamlessly Integrating Specification PDFs and Internal Master Data From End to End.
Specification PDFs from R&D and manufacturing, promotional materials from brand teams, and Excel files from overseas subsidiaries—scattered product information can now be deployed in a form optimized for both your internal master data and your sales channels.
Registration Effort
Sales Lead Time
BEFORE / AFTER
From Operations Managed by People to Operations Driven by AI and Structured Systems
We have compared the common "everyday struggles" currently happening on the front lines with the "ideal state" after implementing Lazuli.
BEFORE — Pre-Implementation
Manually Rebuilding Everything Every Single Week.
AFTER — Post-Implementation
AI Organizes the Data, Allowing Humans to Focus on Decisions.
FEATURES
Eliminating Manual Tasks with Six Core Features.
We've gathered only the features that are immediately effective for product master registration in the field.
BENEFITS
From Your Perspective, What Will Change?
We will deliver tangible results: driving business metrics for EC sales managers, while transforming the daily workflows of frontline staff.
To the Head of E-commerce Sales
Accelerating Your Business Numbers.
EC Sales Growth (Actual)
To the Site Supervisor
Be Liberated from Daily Chores.
Registration Effort
CASE STUDY
"We Were Able to Significantly Reduce the Preparation Time and Effort for Launching the Season."
In a paid PoC with a sports apparel brand, we verified an end-to-end flow from multiple formats including PDFs using actual customer data.
Issue
Every Time a New Season Launches, Manual Tasks Recur.
Repeated manual merging of Excel and PDF files each season and converting them to channel-compliant formats
Lack of attributes, tags, and descriptions posing challenges for e-commerce search and conversion rates
Workload concentrated on specific personnel, making it difficult to scale
Result
Manual Merging Work Is Reduced to Zero.
Validated end-to-end flows, including PDF extraction, using real customer data. Significantly reduced preparation hours for season launches.
Approach by PDP
A Comprehensive, End-to-End Process from Structuring to Outputting Multi-Format Data
HOW TO START
You Can Start Small, with Just One Category.
There is no need to switch the entire catalog all at once.
We will expand after confirming the value through a PoC with limited actual data and target categories.