Yamada Denki adopts the cloud-based product master "Lazuli PDP" for its e-commerce site "Yamada Webcom"

~Improving customer experience by rapidly enriching EC site product information through AI-powered automatic collection of product information~

Lazuli Inc. (Head office: Minato-ku, Tokyo; Representative Director: Seigen Hagiwara; hereinafter Lazuli) develops and provides Lazuli PDP, a cloud-based SaaS product master that utilizes AI technology, which has been adopted by Yamada Denki Co., Ltd. (Head office: Takasaki City, Gunma Prefecture; President and Representative Director: Yoshinori Ueno) for the EC site Yamada Webcom as an AI solution to organize and enrich product information. Operation began in April 2024.

Yamada Denki operates multiple EC sites, including its own EC site Yamada Webcom, Rakuten Ichiba, and Yahoo! Shopping. Yamada Holdings expects total EC site sales to increase by about 10% in fiscal 2025, showing that its EC sites are growing. In particular, for Yamada Webcom, which was revamped in April 2023, the company has focused on reforms to improve convenience, and by introducing AI, it has increased its purchase rate.

At Yamada Webcom, from the beginning, the time and effort required for data collection to increase the number of product listings and the amount of information on product pages was a burden. In the future, in order to handle more products, it was necessary to mechanically enrich product information, so the company decided to introduce Lazuli PDP.

By introducing Lazuli PDP, it becomes possible to use Lazuli's vast, independently collected product database, organize the data into the appropriate format, and then reflect it on the EC site, making it possible to efficiently build a highly convenient EC site. Until now, at Yamada Webcom, staff individually researched and obtained product information, but by introducing Lazuli PDP, this work can be automated, greatly reducing the workload.

* What is Lazuli PDP?
Lazuli PDP, developed and provided by Lazuli, is a cloud service that centrally manages product information scattered across multiple external databases and organizes and links data into a form that is easy to use. It uses AI to deduplicate diverse product master data held by manufacturers, retailers, and others, and adds meta tags and associations based on product characteristics. This information is delivered to users through Lazuli PDP.

<About Yamada Denki>
Yamada Denki is Japan's largest consumer electronics retail chain, headquartered in Takasaki City, Gunma Prefecture. It is a subsidiary of the holding company Yamada Holdings. It operates stores under formats such as Techland, LABI, and Kaden Sumairukan YAMADA.

<About Lazuli Inc.>
Lazuli is a startup established in July 2020. By leveraging advanced AI technology, it is developing and providing Lazuli PDP, a SaaS cloud service that enables anyone involved in business, including DX, EC, and marketing personnel, to use product information from around the world. As products are manufactured, distributed, and sold, it is working to solve issues with product data that is not smoothly synchronized between companies or even within a company, and by integrating and organizing siloed data in manufacturing and retail, it supports the promotion of DX. It aims to realize a world in which people engaged in business can easily access product information.
https://corporate.lazuli.ninja/

* The name "Lazuli" and its logo, as well as the product and service names listed, are trademarks or registered trademarks of Lazuli. Unauthorized copying and reproduction are prohibited.