Lazuli Inc. will host a private webinar, “Product Data Strategy in the Age of Agentic Commerce”

Centering on the product data platform "Lazuli PDP," which enables product data structuring, schema mapping, and auto-completion, Lazuli Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Seigen Hagiwara; hereinafter Lazuli) will host a private webinar, "Product Data Strategy in the Era of Agentic Commerce," on Tuesday, April 28, 2026.

In recent years, we have entered an era in which AI agents, rather than consumers themselves, choose products. At Shoptalk 2026, one of the world’s largest retail tech conferences, held in Las Vegas, USA in March 2026, leading industry companies such as Sephora, e.l.f. Beauty, and Walmart stated that whether or not AI chooses your brand will become the next key axis of competition. Behind this shift lies the importance of redesigning product data. Merely listing specifications as in the past is not enough for AI to fully understand a product; only data that is structured and equipped with context and meaning becomes a candidate for AI-driven recommendations.

In this private seminar hosted by Lazuli, we will clearly explain what AI-Ready product data should look like, based on a frontline report from Shoptalk 2026. In addition, through a live product demo, we will introduce specific actions participants can start taking today. Against the backdrop of the shift from traditional search optimization (SEO) to AI optimization (AEO), we will share the latest trends in product data strategy for realizing a brand chosen by AI.

This seminar is primarily intended for those considering a review of their EC and digital strategy, those facing challenges in organizing product data, those exploring how to begin using AI, and those who view support for agentic commerce as a management issue.

The program on the day consists of three parts. In the first part, based on the content of NRF and Shoptalk 2026, we will explain the concept of "agentic commerce," where the purchasing主体 shifts from people to AI agents, along with the latest examples from OpenAI and various retail companies, and changes in brand strategy in the AI era. In the second part, we will organize the product data strategy required in the AI era, including the paradigm shift from SEO to AEO and the idea of data design that AI can understand. In the third part, we will demonstrate a product that implements the AI-Ready concept, introduce the specific process from implementation to operation, and set aside time for Q&A.

The details of this seminar are as follows.

Seminar Overview

Event Name：Product Data Strategy in the Era of Agentic Commerce. ~Explaining the importance of "AI-Ready product data" through the latest case studies from overseas retail and brands~

Format：Webinar (Online)

Date & Time：April 28 (Tue), 11:00-12:00

Target Audience：Executives and business leaders / Marketing leaders / EC and digital personnel

Details / Registration：https://corporate.lazuli.ninja/event/webinar-agentic-commerce-260428/

Program：

1. Trends Seen from NRF and Shoptalk 2026

   • What is agentic commerce?

   • Brand strategy in the AI era

   • What is AI-Ready omnichannel?

2. AI-Ready Product Data Strategy

   • Why product data redesign is needed now

   • AI-Ready 5 Steps

3. Product Demo

   • Live demonstration of a product that automates product data maintenance

   • Introduction to the specific flow from implementation to operation

   • Q&A

<What is Lazuli PDP (Product Data Platform)?>

Lazuli PDP is a product data platform that transforms product data managed and received in a variety of formats into high-quality data through a series of processes such as structuring, schema mapping, auto-completion, normalization, and validation. It supports any input format, including CSV, Excel, and PDF, and automates the large-scale organization of product data efficiently by providing AI-based automatic schema mapping and category inference capabilities. Seamless integration with existing systems is also possible through APIs and other means.

<About Lazuli Inc.>

Lazuli is a startup founded in July 2020. Through the development and provision of the product data platform "Lazuli PDP," powered by advanced AI/ML technologies, as well as customization support, we help transform product information into a company's competitive advantage. For the long-standing challenge that manufacturers and retailers have faced—"manually collecting, registering, and managing product information"—we achieve AI-Readiness for product data by automatically extracting and structuring unstructured data, and by automatically generating metadata and product tags. With implementation experience across retailers, e-commerce businesses, and food and daily goods manufacturers, including Beisia, Panasonic, and Asahi Soft Drinks, we contribute to building the product data infrastructure that supports retail and e-commerce in the AI era.