[Press Release] RoomClip Inc., which introduced the cloud product master “Lazuli PDP,” completed its data preparation about six months after implementation.
Press Release
Lazuli Inc. (headquartered in Chiyoda-ku, Tokyo; Representative Director: Seigen Hagiwara; hereinafter “Lazuli”) developed and provides “Lazuli PDP,” a cloud product master for SaaS that leverages AI technology, which was adopted by Roomclip Inc. (headquartered in Shibuya-ku, Tokyo; Representative Director: Masahiko Takashige; hereinafter “Roomclip”) in July 2022. About six months later, the company completed building its data maintenance operations.
Roomclip Shopping, operated by Roomclip, is one of Japan’s largest social platforms, launched in March 2021 and specialized in the home and living space. The company aims to realize social commerce that supports not only gathering information on lifestyle ideas, but also purchasing the items that make those ideas a reality. To grow this service, it recognized that it was important to present photos together with product information—the means of realizing those ideas—but it faced the challenge of not being able to sufficiently organize product data linked to photos. In addition, because the human resources available to handle this data organization were limited, how to proceed with building the foundation on schedule was also an urgent issue.
Therefore, based on its speed and the validity of the PoC results, it introduced “Lazuli PDP.” Since then, in about six months, product data linked to photos has been organized and operational preparations have been completed, and the system has gone live. Going forward, the company aims to improve customer experience value by using the results of analyzing user behavior data on social media together with product data to support marketing for businesses. Lazuli will continue to promote the organization and utilization of product information for RoomClip Shopping and work on further product development.
*“Lazuli” and its logo, as well as the product and service names listed herein, are registered trademarks of Lazuli. Unauthorized copying and reproduction are prohibited.