Lazuli launches a solution integration that combines Treasure Data with product data and customer data

～Accelerating data-driven DX from product development to marketing～

Beginning today, the AI-powered product data structuring solution “Lazuli PDP (Product Data Platform)” provided by Lazuli Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Seigen Hagiwara; hereinafter “Lazuli”) and “TREASURE DATA CDP” provided by Treasure Data Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Takashi Miura; hereinafter “Treasure Data”) have officially begun full-scale collaboration of their solutions.

With this partnership, “Treasure Data CDP” and “Lazuli PDP” can now be connected seamlessly via API. Companies using “Treasure Data CDP” can achieve more advanced analysis by combining their own online and offline customer behavioral data and sales data with the vast, normalized product data stored in Lazuli’s “AI PIM (*1)” and “AI DAM (*2),” along with automatically generated tag information on product attributes. As a result, they can dramatically improve the granularity of customer understanding and enable initiatives that were previously difficult, such as the following.

・Advanced demand forecasting and product development: analyze demand trends by product category and apply them to product development and inventory planning

・Personalized marketing: improve LTV through precise recommendations and cross-sell initiatives using product attributes

・Maximizing the effectiveness of advertising and CRM initiatives: improve the ROI of advertising and CRM initiatives through audience design using product master data and customer data

・Improved customer experience: optimize product search and navigation in e-commerce and stores to enhance convenience

“Treasure Data CDP” is a platform that integrates customer data and enables optimal experience design and delivery, while “Lazuli PDP” is a platform that uses AI to normalize and organize product data. Through the integration of the two, companies can create new value by connecting “products” and “customers.”

Going forward, both companies will continue to generate new insights by combining product data and customer data, and by supporting companies in leveraging data, they will contribute to sustainable business growth and innovation in customer experience.

About Treasure Data
Treasure Data, Inc. was founded in the United States in December 2011, and in November 2012 established its Japanese subsidiary, Treasure Data Co., Ltd., in Tokyo. Japan has been positioned as an important hub for business development and technology development, and the company has supported digital transformation for companies in Japan and overseas.
Treasure Data provides an “Intelligent Customer Data Platform (CDP)” for enterprise companies, combining high reliability and performance with an AI-centered architecture for innovative companies leading the world. Under a secure, flexible, and scalable environment, it delivers advanced personalization optimized for each individual customer, contributing to improved corporate revenue and optimized marketing costs.
Our CDP supports all departments responsible for customer touchpoints, including marketing, sales, and customer service, so they can use customer data as their greatest asset. It is currently adopted by more than 400 companies around the world, including Fortune 500 and Global 2000 companies, and has achieved the No. 1 CDP market share in Japan for eight consecutive years (※).

※※Source: ITR “ITR Market View: Email/Web Marketing Market 2025” CDP market: vendor revenue trends and share (FY2017–FY2024 forecast)

About Lazuli Inc.
Lazuli Inc. is an AI startup established in July 2020. Lazuli uses AI to turn “data” into “business assets” and works together to drive business transformation for enterprise companies through product information. As its core business, we provide the product data platform “Lazuli PDP,” centered on product information, and use generative AI to collect, organize, and enhance data scattered inside and outside the company.
Lazuli PDP is a next-generation data foundation that incorporates AI-driven automation and expansion, with AI PIM*/AI DAM** as its core functions. Its advanced AI-based solutions automate complex data processing and eliminate data silos that exist between departments and systems. Based on centrally managed product information, it enables consistent data to be quickly leveraged by AI and other technologies.
As a result, companies including manufacturers and retailers can improve customer experience and respond quickly to market changes. By turning product information into a “growth-generating asset,” it realizes “AI-native data management.”

*1: Product Information Management
Systems and processes for centrally managing product-related information and data

*2: Digital Asset Management
Systems and processes for managing and distributing digital content such as text, videos, and photos related to products