Lazuli PDP, a product data platform, has been adopted by Medi Palette, the comprehensive healthcare media platform operated by the Lotte Group
Press Release
～By using AI/ML technology to quickly and accurately enrich product information on websites,
we improve customer experience value～
Lazuli Inc.（Headquarters: Chiyoda-ku, Tokyo; Representative Director: Seigen Hagiwara, hereinafter Lazuli）develops and provides the AI-powered SaaS product data platform "Lazuli PDP," which was adopted by the comprehensive healthcare media "Medi Palette" operated by Lotte Medi Palette Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Takashi Sakai, hereinafter Medi Palette) as an AI solution for organizing and enriching product information. Full-scale operation began in February 2024.
To make the product lineup featured on "Medi Palette" more appealing, Medi Palette is working to enrich product information. In order to enrich product information, select products to feature using product attribute tags, and generate search keywords and hashtags for the site, it decided to introduce "Lazuli PDP."
What is Lazuli PDP
"Lazuli PDP," developed and provided by Lazuli, is a product data platform that centrally manages product information that was scattered across multiple external databases and processes and generates data into an easy-to-use form according to how the data will be used. It uses AI to resolve duplicate records in diverse product master data held by manufacturers, retailers, pharmaceutical companies, and others, and adds and links meta tags based on efficacy and product characteristics. This information is stored in Lazuli's product information database and delivered to users as "Lazuli PDP."
＜About Medi Palette＞
"Medi Palette" is a comprehensive healthcare media outlet launched by the Lotte Group in July 2020 as part of its digital marketing efforts under the theme "A healthy future starts here." By leveraging the marketing capabilities, research and development, and quality-control schemes cultivated in the food business, it publishes highly reliable articles, which are its greatest strength. Each article takes more than three months to produce, from keyword analysis to proofreading and publication, and by continuously improving category design and usability, it has grown into a media outlet that helps solve the issues many users face, earning about 2.5 million monthly UUs※. In addition, Lotte Medi Palette Co., Ltd., which operates "Medi Palette," became independent from Lotte Holdings Co., Ltd. on February 1, 2024, and was incorporated.
※Unique users: Google Analytics (UA), average from April 2023 to July 2023
＜About Lazuli Inc.＞
Lazuli Inc. is a startup established in July 2020. Leveraging advanced AI technology and the cloud, it is developing and providing SaaS that makes product information from around the world available to anyone involved in business, as an AI product master. As products are manufactured, distributed, and sold, data related to products is currently not synchronized smoothly between companies or even within a company. We believe this is one of the major factors hindering DX. To solve this, Lazuli develops and provides Lazuli PDP, a SaaS-based cloud product master that lets businesspeople easily access product information.
https://corporate.lazuli.ninja/
*“Lazuli,” its logo, and the product and service names listed are trademarks or registered trademarks of Lazuli. Unauthorized copying and reproduction are prohibited.