Lazuli Inc. strengthens business collaboration with BrainPad, aiming to improve operational efficiency in linking “product data × customer data” and analyzing data.
Press Release
Realizing advanced personalization leveraging product data and labor-saving data preparation before analysis by harnessing the strengths of both companies
Lazuli Inc., which develops and provides the AI-powered cloud-based product master “Lazuli PDP” (Headquarters: Chiyoda-ku, Tokyo; Representative Director/CEO: Seigen Hagiwara; hereinafter “Lazuli”), announces that it will strengthen its business collaboration with BrainPad Inc. (Headquarters: Minato-ku, Tokyo; Representative Director/CEO: Tomohiro Sekiguchi; hereinafter “BrainPad”). By combining the “product data” and “customer data” that Lazuli and BrainPad excel at, the companies aim to deliver even greater value by advancing personalization, improving operational efficiency in data and AI utilization, and enhancing analysis.
Since its establishment in July 2020, Lazuli has been using advanced AI technologies to develop and provide the SaaS “Lazuli PDP” as a cloud service that enables anyone involved in business, including digital transformation (DX), e-commerce (EC), and marketing personnel, to use product information from around the world. It has been gaining adoption at major Japanese companies.
BrainPad, on the other hand, has consistently supported corporate data/AI utilization since its founding in 2004 by organizing more than 200 data scientists and providing professional services for the strategic use of data, as well as product services such as the SaaS total solution “Rtoaster,” which enables personalization on e-commerce sites and elsewhere.
By strengthening collaboration between BrainPad, a professional group specializing in data utilization, and Lazuli, which aims to automate product master maintenance using AI, the companies will create new value by combining customer data and product data, and reduce the tremendous time and effort required for preprocessing analytical data. In addition, they will collaborate in marketing and sales to improve the accuracy and speed of data visualization, prediction, classification, generation, and optimization, thereby realizing new value for customers.
＜About Lazuli＞
Lazuli is a startup founded in July 2020. By leveraging advanced AI technologies, it is developing and providing the SaaS “Lazuli PDP” as a cloud service that enables anyone involved in business, including digital transformation (DX), e-commerce (EC), and marketing personnel, to use product information from around the world. It is working to solve the issues of product data that is not smoothly synchronized between companies or even within a company as products are manufactured, distributed, and sold, and supports DX promotion by integrating and organizing siloed data in the manufacturing and retail industries. It aims to realize a world where people involved in business can easily access product information.
https://corporate.lazuli.ninja/
＜About BrainPad＞
(Tokyo Stock Exchange Prime Market: Stock Code 3655)
Head Office: Roppongi T-Cube, 1-1, Roppongi 3-chome, Minato-ku, Tokyo
Founded: March 2004
Representative: President and CEO Tomohiro Sekiguchi
Capital: 597 million yen (as of June 30, 2023)
Employees: 590 (consolidated, as of June 30, 2023)
Business description: Professional services and product services that support corporate management improvement through the use of data
https://www.brainpad.co.jp/
* The company names and product names mentioned in this news release are trademarks or registered trademarks of their respective companies.
* The information published in this news release is current as of the date of announcement.
＜Contact for this matter＞
○ Lazuli Inc.
Lazuli Public Relations Contact (VA International Co., Ltd.) Tanaka / Iwano / Taniya
TEL: 03-3499-0016
FAX: 03-3499-0017
E-mail: vai@va-intl.co.jp
○ BrainPad Inc.
Corporate Unit, Corporate Planning Department, Public Relations Contact
TEL: 03-6721-7701
e-mail: marcom@brainpad.co.jp