Kirin Brewery Co., Ltd. has fully adopted “Gaisyoku AI Research,” a research service provided by Lazuli that enables real-time tracking of sales trends at restaurants.

~Track the foodservice market in real time and use it in frontline proposals~

Lazuli Inc. (Head office: Chiyoda-ku, Tokyo; Representative Director: Seigen Hagiwara; hereinafter Lazuli), developed and provided “Foodservice AI Research,” has formally introduced it to Kirin Brewery Company, Limited (Head office: Nakano-ku, Tokyo; President and Representative Director: Hideki Horiguchi; hereinafter Kirin Brewery) from May 1, 2024.

Kirin Brewery introduced “Foodservice AI Research” this time for its business-use craft beer service, “Tap Marché (Tapu Marche)” (※).

Although the company retains product sales data from partner restaurants, it was difficult to understand trends in the craft beer market for commercial use because it could not obtain POS data from each restaurant.

With the introduction of restaurant POS data organized by Lazuli’s “Foodservice AI Research,” it became possible to grasp accurate market data and use it in proposals to restaurant customers.

Lazuli’s “Foodservice AI Research” is a service that integrates POS data from more than 1,500 restaurants and collects and formats data so that sales volumes of drinks and food, customer counts, average spending per customer, and more can be easily analyzed. Because the vast amount of foodservice POS data up to the previous week is delivered in a state ready for immediate analysis, it can provide customer restaurants with real-time foodservice trend information, which in turn can lead to the realization of more advanced sales proposals.

Lazuli had previously been providing data to Kirin Brewery on a trial basis through “Foodservice AI Research.” By obtaining restaurant POS data, the company can grasp foodservice market conditions in real time, and sales representatives conduct data-driven sales activities. This time, by fully introducing “Foodservice AI Research” at Kirin Brewery, the company plans to analyze restaurant trends, such as visualizing improvements in restaurant unit prices through data, and to link that to sales promotion for “Tap Marché” and improvements in customer experience quality.

＜About Tap Marché (Tapu Marche)＞

A craft beer service for restaurants operated by Kirin Brewery that can be started easily. It uses a dispenser developed by the company that can serve up to four types of craft beer, and adopts 3L compact PET bottle containers suited for selling multiple craft beers. On the e-commerce site, users can choose products that fit their own store from multiple lineups, making it possible to propose a wide variety of combinations of food and craft beer.

＜About Kirin Brewery Company, Limited＞

The Kirin Group, through manufacturing that looks closely at nature and people, expands new joys of “food and health” and contributes to realizing a society rich in heart. Within the Kirin Group, Kirin Brewery, which is responsible for the alcohol business, uses “Toward a world connected by joy” as its corporate slogan and deepens the bonds between people and society through the value provided by its products and brands.

＜About Lazuli Inc.＞

Lazuli is a startup founded in July 2020. Using advanced AI/ML technologies, it is developing and providing SaaS called “Lazuli PDP” as a cloud service so that anyone involved in business, such as DX, EC, and marketing professionals, can use product information from around the world. It also collects and prepares the data needed for corporate data analysis, such as “Foodservice AI Research.” As products are manufactured, distributed, and sold, it works to solve the problem of product data that is not smoothly synchronized between companies, and even within companies, and supports DX promotion by integrating and organizing siloed data in manufacturing and retail. It aims to realize a world in which people involved in business can easily access product information.

Press release: https://prtimes.jp/main/html/rd/p/000000069.000068652.html