The Cutting Edge of Data Utilization for Deepening Customer Understanding: The Potential of Product Tags That Connect Online and Offline

Date

Thursday, February 20, 2025

Time

12:00 - 13:00

Place

Zoom (Online)

Fee

Free

The Cutting Edge of Data Utilization for Deepening Customer Understanding: The Potential of Product Tags That Connect Online and Offline

Improvement in EC sales

Customer Understanding

Event Overview

In the rapidly evolving retail industry, consumers' purchasing behavior is becoming increasingly diversified, and the importance of leveraging data across online (EC) and offline (physical stores) is growing. However, there has been a challenge in that conventional purchase data and POS data alone do not sufficiently capture the "true value (benefits)" consumers seek in products.

In this webinar, based on insights from joint research between the Distribution Economics Institute and Lazuli Inc., we will explain the latest methods for understanding customers using "product tags (review tags)," also called product DNA. Based on the survey results of the research study promoted by the Distribution Economics Institute, we will analyze purchasing behavior both online and offline, and introduce the challenges and data utilization methods involved in actually advancing data use.

Also, by leveraging Lazuli's AI and machine learning technologies for organizing and automatically generating product tags, we will introduce with concrete examples how companies can make data practical.

Through this webinar, you can gain hints for deepening customer understanding through data utilization and for new initiatives enabled by organizing product data.

Recommended for people like this

For those who have accumulated POS and ID-POS data but are not sure how to use it

For those who are struggling to run promotions that integrate e-commerce and physical store data

If you’re struggling with marketing because you can’t see your customers’ true needs

Program

12:00-12:10

Speakers and Both Companies' Business Introduction

12:00-12:10

Speakers and Both Companies' Business Introduction

12:10-12:55

Latest case studies and research sharing on data utilization in online/offline contexts

12:10-12:55

Latest case studies and research sharing on data utilization in online/offline contexts

First half

Research Sharing on Study Findings from the Distribution Economics Research Institute
We will introduce the challenges in data utilization for retailers and manufacturers revealed by the research results, as well as data analysis and utilization approaches to address them.

First half

Second half

Sharing examples of product tag generation and utilization from Lazuli Inc.
We will introduce how Lazuli automatically generates and maintains product data, including product tags, as well as examples of customer understanding that combine ID-POS and product tags.

Second half

12:55-13:00

Future Outlook

12:55-13:00

Future Outlook

Speaker Profile

Yasuhiro Yamazaki

Managing Director, Distribution Economics Institute, Public Interest Incorporated Foundation

Joined the Distribution Economics Institute of Japan in 2005. Drawing on experience at a convenience store headquarters, they have promoted research and consulting centered on drugstore and convenience store format research, collaborative merchandising, shopper marketing, POS and ID-POS data analysis, and marketing research.

Currently serves as Managing Director of the Public Interest Incorporated Foundation, Distribution Economics Institute of Japan.

Also serves as an adjunct lecturer in the Faculty of Economics at Meiji Gakuin University (Special Lecture in Management, "Merchandising"), teaching courses on data utilization and marketing strategies in distribution and retail.

Coauthor of "In-Store Merchandising (2nd ed.)", "POS and ID-POS Data Analysis for In-Store Marketing", and "Shopper Marketing" (all published by Nikkei Publishing, Inc.).

Graduated from the Faculty of Law, Gakushuin University.

Yasuhiro Yamazaki

Managing Director, Distribution Economics Institute, Public Interest Incorporated Foundation

Currently serves as Managing Director of the Public Interest Incorporated Foundation, Distribution Economics Institute of Japan.

Coauthor of "In-Store Merchandising (2nd ed.)", "POS and ID-POS Data Analysis for In-Store Marketing", and "Shopper Marketing" (all published by Nikkei Publishing, Inc.).

Graduated from the Faculty of Law, Gakushuin University.

Shoji Misaka

Senior Researcher, Distribution Economics Institute, Public Interest Incorporated Foundation

Joined the Distribution Economics Institute in 2010. Primarily focused on the food retail industry, providing support for the use of POS data, ID-POS data, video footage data, sensor data, and more. In recent years, developed methods using virtual reality and physiological indicators on the theme of in-store consumer communication using IoT technology, and has been engaged in data analysis and consulting for major food manufacturers, retailers, and advertising agencies.

Since 2012, part-time lecturer in Statistics at the Faculty of Health and Medical Sciences, Tokyo College of Medical Sciences; since 2023, adjunct lecturer in Service Information Systems at the Faculty of Network and Information Studies, Senshu University; and in 2022, part-time lecturer in the Faculty of Economics at Meiji Gakuin University (Special Lecture in Management: “Data-driven Merchandising”).

MBA, completed in the Strategic Management major of the Graduate School of Strategic Management, Chuo University.

Shoji Misaka

Senior Researcher, Distribution Economics Institute, Public Interest Incorporated Foundation

MBA, completed in the Strategic Management major of the Graduate School of Strategic Management, Chuo University.

Seigen Hagiwara

Lazuli Inc. Representative Director, CEO and CTO

Joined Recruit Co., Ltd. in 2005. After gaining experience in sales, marketing, and product management, led the promotion of data/AI utilization across multiple internal businesses as a data scientist and big data evangelist.

Launched the current Study Sapuri AI Lab in 2015, and led numerous data/AI initiatives and business implementations, including industry-academia collaboration such as joint research with Professor Matsuo of the University of Tokyo and proof-of-concept experiments for AI utilization.

In 2018, while serving as Head of the Data Division and Director of the Data Science Research Institute at Toreta Inc., promoting the use of data/AI in the restaurant industry, also ran an AI consulting company.

Founded Lazuli Inc. in 2020.

Completed the master's program at the Graduate School of Information Science and Engineering, Tokyo Institute of Technology

Seigen Hagiwara

Lazuli Inc. Representative Director, CEO and CTO

Founded Lazuli Inc. in 2020.

Completed the master's program at the Graduate School of Information Science and Engineering, Tokyo Institute of Technology

The Cutting Edge of Data Utilization for Deepening Customer Understanding: The Potential of Product Tags That Connect Online and Offline

Date

Thursday, February 20, 2025

Time

12:00 - 13:00

Place

Zoom (Online)

Fee

Free

Please Feel Free to Ask Any Questions or Consult with Us.

Have challenges managing your product data? We’re here to help you unlock its full potential.

Talk to us

Download docs

Information Security Policy

Please Feel Free to Ask Any Questions or Consult with Us.

Have challenges managing your product data? We’re here to help you unlock its full potential.

Talk to us

Download docs

Information Security Policy

Please Feel Free to Ask Any Questions or Consult with Us.

Have challenges managing your product data? We’re here to help you unlock its full potential.

Talk to us

Download docs

Information Security Policy