Latest Trends in Research and Data Utilization to Improve CX (Customer Experience)
Customer Understanding
Event Overview
For companies aiming to improve customer experience (CX), leveraging data has become an indispensable element. In this webinar, Deccom, which provides insight research, and Lazuli, which offers the product data platform “Lazuli PDP,” will explain the latest insights and practical ways to use them under the theme “Latest Trends in Research and Data Utilization for Improving CX.”
Traditionally, many companies have implemented various measures based on demographic data, but there was a challenge in that this alone could not sufficiently grasp customers’ true needs and behavioral patterns. This was because there was not enough data to build hypotheses. Using product data deepens hypothesis building.
In this webinar, we will explain in detail how combining product data with the results of initiatives can improve the accuracy of those initiatives. We will also introduce concrete approaches for increasing the accuracy of hypothesis building for conducting research.
