Product data strategy in the age of agentic commerce: Explaining the importance of "AI-ready" product data through the latest international case studies

Recognized the importance of CRM early on in the retail industry. Worked on strategy planning and service development centered on data utilization. After joining Opt Co., Ltd. in 2011, progressed from marketing consultant to lead business expansion as Head of the Marketing Division from 2015. Through launching departments such as the Marketing Management Department and OMO-related divisions, oversaw a consulting organization for digital marketing.

Since 2021, appointed Executive Specialist (special officer) at Yappli Co., Ltd., promoting customer experience design using mobile apps and the advancement of CRM utilization.

That same year, founded db-lab LLC and, as its representative member, provides consulting and advisory services on data-driven marketing. Also serves as Chief CX Strategist at Customer Time Co., Ltd., supporting customer strategy and customer experience transformation for a wide range of companies.

For more than 10 years, has continuously researched and studied the latest trends in the retail and retail sectors through participation in overseas conferences and company visits. Also actively shares information through speaking engagements, contributions, and more.