Using product data to enhance experiential value — Kao’s evolving DAM that expands the customer experience

For many years, Kao has been working to organize its product master data and digital assets (DAM). In this session, we will share the practical challenges encountered along the way and the solution process built up from the front lines. From the concrete approach used to digitize and add metadata to a large volume of legacy assets, to an operational design that minimizes the burden on the front line while “standardizing at the input stage” so it can be widely used in downstream processes, and even the points of compromise reached in business and organizational decision-making. Through Kao’s case study, we will share the implementation know-how behind how the use of product data enhances experience value and how the evolution of DAM leads to the expansion of customer experience.

In the second part, we are scheduled to report on the future of customer data utilization discussed at CDP World, to be held in Las Vegas, USA, at the end of October.

Focusing on product and customer data essential to creating customer experiences, this is a valuable opportunity to give presentations and hold discussions from a variety of perspectives.

After the event, we will hold a social gathering for those who wish to participate. Please join us until the end.

Capacity　　　　　A limited number　　　　　　　※If there are many applicants, participants will be selected by lottery.

Inquiries　Lazuli Event Operations Office　　　　　　　TEL ：090-8506-0091　　　　　　　Email ：event@lazuli.ninja　　　　　　　Reception hours：Weekdays 10:00–18:00 (excluding weekends and holidays)

Notes on registration

・If there are many people wishing to attend, participants will be selected by lottery.・Please note that the program content, schedule, and speakers are subject to change without notice due to unavoidable circumstances.・Please note that this seminar may refuse participation from students, freelancers, or those deemed to be in a competitive relationship with the organizers or speakers.・Please refrain from one-sided sales activities toward speakers and participants. If any sales activity occurs, you will be refused participation in future seminars hosted by our company.・To confirm your registration details, a member of our staff (Jinnai/Miyahara/Tsunekawa) may call the contact information you provided.・After the event, the organizing company may contact you.