Visualizing the Competition: What Is Digital Shelf Management on Amazon?

Date

Wednesday, September 3, 2025

Time

13:00 - 13:30

Place

Zoom (Online)

Fee

Free

Visualizing the Competition: What Is Digital Shelf Management on Amazon?

Improvement in EC sales

Generative AI

Competitive analysis

Event Overview

How are our products seen by customers on Amazon, and how are they selling there?—.

In this webinar, we will introduce practical examples of “digital shelf management,” starting with analysis of competitor product information, based on initiatives with actual customers.

How can you build a competitive e-commerce strategy centered on product data? This is a 30-minute lunch webinar you can learn from in a short time.

Important Notes
Please note that we may decline applications for this webinar from companies in the same industry as ours or from competitors. Thank you for your understanding.

Recommended for people like this

We’re having trouble with product visibility and competitiveness on e-commerce platforms and Amazon.

I want to know how competing products approach presentation and design their product information.

Interested in the concept of the digital shelf (the shelf on e-commerce)

Looking for tips to maximize sales using product data

I am in a position to lead the company’s e-commerce, D2C, and marketplace strategy.

Program

1:00 PM to 1:10 PM

Opening / Company Introduction

1:00 PM to 1:10 PM

Opening / Company Introduction

13:10–13:25

Digital Shelf Strategy Starting with Amazon Competitive Analysis
We will introduce how to analyze competing products on Amazon and win on the digital shelf.
Also, Product Manager Abe will give a demo of the features scheduled to be released later this month.

13:10–13:25

1:25 PM–1:30 PM

Q&A・Closing

1:25 PM–1:30 PM

Q&A・Closing

Speaker Profile

Rika Tsunekawa

Business Development Representative

Gained experience in inside sales and field sales in the talent industry, major SaaS companies, and payment product companies, supporting a wide range of customers from SMBs to large enterprises.

Most recently, handled end-to-end activities from inside sales through customer success.

Joined Lazuli in 2025.

Rika Tsunekawa

Business Development Representative

Gained experience in inside sales and field sales in the talent industry, major SaaS companies, and payment product companies, supporting a wide range of customers from SMBs to large enterprises.

Most recently, handled end-to-end activities from inside sales through customer success.

Joined Lazuli in 2025.

Abe Takashi

Product Manager

After graduating from Keio University in 2012, led the UX renewal as the first PdM for skyticket at Adventure Co., Ltd. Featured at Google Think Mobile 2015 as one of the cases that most improved mobile UX.

At an automaker, drove globally standardized product planning and development as a PdM. Patent: charging route search for EVs during traffic congestion.

As a Strategy & Consulting Manager at Accenture, worked on Product Management support for the points and coupons division of a major IT platform company, as well as support for introducing design thinking processes at an automaker. Joined Lazuli Inc.

Abe Takashi

Product Manager

At an automaker, drove globally standardized product planning and development as a PdM. Patent: charging route search for EVs during traffic congestion.