
[On-Demand Recording] <CES & NRF Recap> A Professional Take on the 2026 Retail and Customer Experience Tech Trends
Generative AI
Customer Understanding
Event Overview
How far has the “implementation” of retail and AI progressed in 2026?
In January 2026, the world-renowned tech event “CES,” held in the U.S., and the retail industry’s premier event “NRF.”
This video is an archived recording of a debriefing session in which experts who experienced the latest trends firsthand on site discussed their essence and the strategies Japanese companies should adopt.
[Benefits of Watching the Archive]
The true meaning of “The Next Now”: An explanation of AI not as a story about the future, but as something that should be implemented in business right now.
The impact of agent commerce: The battle for leadership being waged by Google, Microsoft, Walmart, and others, and the transformation of customer experience.
The “product data” that supports AI: We get to the heart of why the cleanliness of product information determines the winner in AI adoption.
Redefining trust (Trust): How to create “conviction” so that you continue to be chosen by customers in the AI era.
[Session Overview]
Now that AI has evolved from merely a “future technology” into a force that should be implemented in business today, how should retail and brands change? Through a recap by Koji Okutani, advisor to Customer Time Co., Ltd., and Daijiro Ban of Lazuli, we take a detailed look at the outlook for the future and how Japanese companies should translate it into practice. In addition, from Lazuli representative Hagiwara, we introduce how the use of AI and data will shape winners and losers among companies, while unpacking NRF sessions.
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