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What Is POS Data Utilization That Enhances Sales Support? ~Introducing Asahi Soft Drinks' Initiatives~

Date

Friday, September 27, 2024

Time

17:00 - 18:00

Place

WeWork Kamiyacho Trust Tower

Fee

Free

What Is POS Data Utilization That Enhances Sales Support? ~Introducing Asahi Soft Drinks' Initiatives~

POS analysis

Event Overview

In this seminar, Asahi Soft Drinks, a leading company in the soft drinks industry, will introduce how it is advancing sales support by leveraging POS data. Through a concrete use case of Lazuli PDP at Asahi Soft Drinks, Sohei Machida, Producer, Category Management Group, Wide-area Mass Sales Department, Asahi Soft Drinks Co., Ltd., will explain how POS data can help sales activities, and how effective strategies are planned and implemented.

Capacity: 15 people

※Registration for this seminar has already closed.
※Depending on the speaker and the host company, participation by competing companies or vendor companies may be declined.
※If there are many applicants for this seminar, participants will be selected by lottery.
※Around September 18, we will provide seminar details to those who are selected.

Recommended for people like this

People responsible for sales support in soft drinks and back-office operations

People in charge of sales reform, sales support, and DX promotion at a B2C manufacturer

Those in charge of sales support for mass retailers

Program

16:30-17:00

Doors Open

16:30-17:00

Doors Open

17:00-17:10

Opening

17:00-17:10

Opening

17:10-17:30

How Asahi Soft Drinks uses POS data to enhance sales support

17:10-17:30

How Asahi Soft Drinks uses POS data to enhance sales support

17:30-17:35

Q&A

17:30-17:35

Q&A

17:35-18:00

Discussion

17:35-18:00

Discussion

18:00-18:05

Closing

18:00-18:05

Closing

Speaker Profile

Sohei Machida

Asahi Soft Drinks Co., Ltd.
Wide-area Mass Retail Sales Department Category Management Group Producer

After joining Asahi Soft Drinks, he was responsible for supply-demand coordination for flagship products in the SCM Department. He worked on demand forecasting, production adjustments, delivery planning, and inventory management for products such as “Mitsuya Cider,” helping reduce inefficiencies, waste, and variability in product supply. After serving as a product development lead in the Brand Strategy Department, a marketing research lead in the Marketing Planning Department, and an MD lead for mass retail chains, he has held his current position since September 2021. He is leading DX initiatives and the development of system operation rules to improve the efficiency and sophistication of mass retail channel sales.

Sohei Machida

Asahi Soft Drinks Co., Ltd.
Wide-area Mass Retail Sales Department Category Management Group Producer

After joining Asahi Soft Drinks, he was responsible for supply-demand coordination for flagship products in the SCM Department. He worked on demand forecasting, production adjustments, delivery planning, and inventory management for products such as “Mitsuya Cider,” helping reduce inefficiencies, waste, and variability in product supply. After serving as a product development lead in the Brand Strategy Department, a marketing research lead in the Marketing Planning Department, and an MD lead for mass retail chains, he has held his current position since September 2021. He is leading DX initiatives and the development of system operation rules to improve the efficiency and sophistication of mass retail channel sales.

Noriko Miyazaki

Lazuli Inc.
Customer Success

Joined PERSOL CAREER Co., Ltd. (then called Intelligence Co., Ltd.) in 2015. In the HR department, was responsible for planning, designing, and executing recruitment strategies in the new graduate hiring area, as well as designing and executing onboarding through to joining the company.

From 2019, joined Persol Innovation Co., Ltd. “TECH PLAY,” supporting DX consulting, organizational development, and talent development to realize each company's DX strategy. Worked on defining talent requirements, building development frameworks, developing DX leaders, and new business planning programs for multiple major operating companies.

In April 2022, joined Lazuli as Enterprise Sales.

Noriko Miyazaki

Lazuli Inc.
Customer Success

Joined PERSOL CAREER Co., Ltd. (then called Intelligence Co., Ltd.) in 2015. In the HR department, was responsible for planning, designing, and executing recruitment strategies in the new graduate hiring area, as well as designing and executing onboarding through to joining the company.

From 2019, joined Persol Innovation Co., Ltd. “TECH PLAY,” supporting DX consulting, organizational development, and talent development to realize each company's DX strategy. Worked on defining talent requirements, building development frameworks, developing DX leaders, and new business planning programs for multiple major operating companies.

In April 2022, joined Lazuli as Enterprise Sales.

What Is POS Data Utilization That Enhances Sales Support? ~Introducing Asahi Soft Drinks' Initiatives~

Date

Friday, September 27, 2024

Time

17:00 - 18:00

Place

WeWork Kamiyacho Trust Tower

Fee

Free