E-commerce businesses, take note! Why you should review product master data maintenance and customer inquiry handling to boost sales

[Held on January 31, 2024]
We often receive inquiries such as, "We are struggling to improve sales on our e-commerce site." Among these, there are very many sites where, in addition to site improvements and customer acquisition measures such as ad delivery, work has fallen behind and been put off on tasks ranging from organizing data such as product master data to analysis and improving inquiry handling. However, unless we improve the customer experience on the site, repeat purchases cannot be expected, and the effectiveness of advertising will also diminish. In this seminar, we will talk about data organization and analysis, as well as key points for improving inquiry handling, in order to design experiences that draw out customers' purchase intent.