Case Study: How Product Data Is Used in the Wholesale Industry

The Role of Lazuli PDP in the Wholesale Industry

In the wholesale industry, which handles large volumes of all kinds of goods, it is becoming difficult for every employee to equally understand product information. By using Lazuli PDP to enrich, integrate, and centrally manage various master data with product data, what benefits can be realized in existing business processes and sales support?

What Is Lazuli PDP (Product Data Platform)

The "Lazuli PDP" developed and provided by Lazuli is a cloud service for centrally managing product information scattered across multiple external databases and organizing and enriching data into a form that is easy to use. It uses AI to reconcile diverse product master data held by manufacturers, retailers, pharmaceutical companies, and others, and assigns meta tags and links based on product characteristics. This information is delivered to users through "Lazuli PDP".

Use Cases for Customers in the Wholesale Industry

Company A: Increasing Sales by Centralizing Data as a Sales Support Tool and Sharing Product Information Knowledge

By integrating the product data the company purchases and handles into Lazuli PDP and centrally managing the characteristics and attributes of all products, it standardizes the level of product knowledge that had varied from person to person.

When dealing with a huge number of products every day and going to propose products to retail customers, an experienced sales representative who understands the characteristics of the products knows which products to propose and how during seasonal events.

To ensure proposals can be made the same way even when the person in charge is inexperienced or changes, the company creates databases of product information and inventory information and adds various information from Lazuli PDP, standardizing product knowledge and making it accessible to anyone.

Even when new products arrive, expanding the company's various product information with Lazuli PDP makes it possible to share information such as where and how much of each product should be sent when making proposals.

By integrating the product information you hold with Lazuli PDP, you can enrich the product information needed for proposals. As a result, proposals that previously varied depending on the sales representative's experience and level of knowledge can be standardized, leading to the creation of a sales support framework and an improvement in overall sales skills, which in turn contributes to increased sales.

Summary

＜Issue＞
Product information knowledge varies among sales staff within the company.

＜How to Use＞
Simply upload the unique IDs for the products you handle, such as JAN codes and item/model numbers, to Lazuli PDP. (Depending on your needs, Lazuli will manually perform some data cleansing.)
※There may be exceptions depending on some of the products you handle.

＜Effect＞
Standardization of sales representatives' knowledge and skills.

If you would like a demo or detailed explanation of Lazuli PDP, please contact us here.