Case Study: Product Data Use Cases in the Retail Industry

What is Lazuli PDP (Product Data Platform)?

"Lazuli PDP," developed and provided by Lazuli, is a cloud service that centrally manages product information scattered across multiple external databases and organizes and expands it into a form that is easy to utilize. It uses AI to deduplicate and match a wide variety of product master data held by manufacturers, retailers, pharmaceutical companies, and others, and then adds metadata and links related items based on product features. This information is delivered to users through "Lazuli PDP."

Use Cases for Retail Customers

Company A: Increasing the number of products offered in an online store and boosting sales

As demand for online stores expanded during the COVID-19 pandemic and digital investment was expected to grow, expanding the assortment in an online store contributes significantly to sales.

By using Lazuli PDP for product information such as product names and specifications, known as product master data, companies can enrich information such as product descriptions, capacity, and size simply by linking JAN codes and product names with Lazuli's platform. Large amounts of data that were previously obtained and entered manually can now be automatically acquired and reflected. In addition, keeping this information constantly up to date frees teams from the enormous amount of time required to manage product information, making it possible to handle more products even in digital stores.

By integrating with Lazuli PDP, the time and effort previously required to expand and organize product master data can be automated. (Product assortment increased 7x with an 80% reduction in workload - from the Beisia case study) As a result, information on e-commerce sites becomes richer than before, helping customers better understand products and contributing to improved customer experience.

Summary

<Issue>
The input of detailed product information such as product descriptions, capacity, and size was done manually, which made it labor-intensive to list many products and prevented the number of products from increasing.

<How to Use>
Upload unique IDs such as JAN codes and product names to Lazuli PDP
*Exceptions may apply depending on some of the products handled.

<Effect>

Reduced workload for staff. Increased number of listed products and sales.

Company B: Improving searchability and customer analysis in online stores

By adding appropriate tags, categories, and keywords to product information, you can display the products customers need appropriately when they search for them. This contributes to improving the customer experience.

By associating detailed information such as tags and categories with product data, you can display products appropriately for the keywords customers use when searching for products online.

Not only searches by product name, but also searches by combined keywords such as "yogurt, low fat" or keyword-level searches such as "shampoo, refill" can display products, increasing the likelihood that customers will choose them.

By using keywords accumulated in Lazuli PDP that trigger purchases for each product as tags and categories, you can also discover customers' search intent and preferences, such as what keywords customers use to search for and purchase products, and what preferences they have when purchasing those products.

Summary

<Issue>
Products are not being displayed effectively in response to customer searches

<How to Use>
Use Lazuli PDP to assign appropriate tags and categories to each product data set
*Exceptions may apply depending on some of the products handled.

<Effect>
Improved customer experience. Increased number of products purchased.

In the retail industry, Lazuli PDP has been introduced by a wide range of companies, including the following.

If you would like a demo or more detailed explanation of Lazuli PDP, please contact us here.