Practical Ways to Use Lazuli PDP Learned from Success Stories

Beisia Co., Ltd.: Sales increased by about 3x through improving the product master

Beisia implemented Lazuli PDP to streamline the product master for e-commerce listings. Before implementation, product data had to be entered manually, making it difficult to increase the number of listed products and conduct consistent analysis. However, with the introduction of Lazuli PDP, the following results were achieved.

・Centralized product information management: Data cleansing and normalization were automated, making it easier to analyze sales and manage inventory by product
・Improved accuracy of sales strategies: High-precision sales strategies based on consistent data became possible  
・Increased sales in the pet supplies division: Sales revenue roughly tripled in about three months, and product registration work time was reduced by about 80%

Specifically, because product data had previously been entered manually, the number of listed products differed significantly from that in physical stores, and the data was not structured, making accurate analysis difficult.

However, Lazuli PDP's data integration and normalization functions resolved these data quality issues. In addition, automatic generation of product information led to a significant increase in automation for product listings.

By using Lazuli PDP, product data registration and update tasks were automated, greatly reducing the workload. The approximately 80% time reduction in the pet supplies division is a notable example.

As a result, e-commerce staff were freed from data entry work and were able to focus on higher-value tasks such as marketing and product planning.

With the improved quality of the product master and more efficient e-commerce operations, Beisia was able to significantly expand e-commerce sales. In particular, the e-commerce channel in the pet supplies division continues to grow as a main pillar of sales.

The introduction of Lazuli PDP can be said to have greatly contributed to strengthening the competitiveness of the e-commerce business.

Asahi Soft Drinks Co., Ltd.: Saving 468 hours annually by automating POS data preprocessing

Asahi Soft Drinks used Lazuli PDP to automate POS data preprocessing and achieved the following results.

・Significant reduction in workload: Reduced the work time that had required 468 hours per year across all areas to zero
・Maintaining a high-quality product master: Automation made it possible to consistently maintain a product master at a high quality level
・Focus on creative work: Staff were freed from clerical tasks and able to concentrate on creative work  

At Asahi Soft Drinks, preprocessing the sales data sent from POS terminals previously required a great deal of manual work.

The data formats sent from each store were inconsistent, and converting them into a format suitable for analysis required a total of 468 hours a year across sales offices nationwide.

However, after introducing Lazuli PDP, this data preprocessing work was fully automated. Lazuli PDP's powerful data transformation capabilities make it possible to automatically perform data mapping, normalization, duplicate record removal, and more.

In addition, integration with the product master made it possible to standardize product codes, allowing high-quality, consolidated sales data to be extracted easily.

Freed from a large amount of clerical work, staff were able to spend more time on value-creating tasks such as marketing analysis, promotional planning, and new product development.

Moreover, because Lazuli PDP consistently maintains the quality of the product master, the reliability of analytical data improved dramatically.

At Asahi Soft Drinks, the introduction of Lazuli PDP enabled both operational efficiency and a shift to higher-value work, contributing significantly to the improvement of corporate value as a result.

Summary

We have introduced specific ways to use Lazuli PDP. At Beisia, automating the registration of product data for e-commerce led to roughly a 3x increase in e-commerce sales in the pet products division, and at Asahi Soft Drinks, automating POS data preprocessing saved 468 hours of work.

What they have in common is that they used Lazuli PDP to drive growth in data volume and automate processing. By enabling data to be collected, processed, and managed and analyzed in a centralized way, they were able to contribute to business growth in various ways, including improved operational efficiency and higher CV.

Lazuli PDP serves as a starting point for transforming business through data utilization. In manufacturing and retail, Lazuli PDP expands the ways data can be used and delivers a major impact on business. In today's world, where data is the foundation of business, the importance of Lazuli PDP will only continue to grow.